Leveraging Data Analytics and AI to Drive Business Forward

Led by: Raghuram (Raghu) Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, and Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton

Firms across industries (e.g., finance, retail, distribution) are rapidly adopting advanced analytics tools, recognizing their potential to transform decision-making. These technologies, from AI-driven predictive models to real-time data visualization platforms, promise to enhance efficiency, improve customer experiences, and drive growth. At the same time, however, there is high uncertainty surrounding the return on investment (ROI) of these tools. In this webinar, we will discuss examples of companies that have found success in transforming their business and how they did so. We will also discuss key takeaways for managers looking to lead transformation in their companies.

May 13, 2025